Quick answer: Most Singapore SMEs pay S$5,000 to S$15,000 for a website that brings in enquiries, and S$10,000 to S$25,000 for an online store. The real question is not what a website costs, but what it needs to do: a site that only needs to look credible costs far less than one that must win customers.
Prices exclude 9% GST. Ranges are based on SBWD’s projects.
Table of contents
Website cost in Singapore by type (2026)
The type of website you need sets your budget more than anything else.
| Website Type | Typical cost (S$) | Timeline | What you get | Best for |
|---|---|---|---|---|
| One-page / landing page | 1,200 – 2,500 | 1–2 weeks | Single page, contact form, mobile-ready | Campaigns, new businesses testing an idea |
| Basic business site (template) | 2,500 – 5,000 | 3–5 weeks | 5–8 pages on a customised template, basic SEO setup | Sole proprietors, micro-businesses |
| Custom SME / corporate site | 5,000 – 15,000 | 6–12 weeks | Custom design, 8–20 pages, CMS, lead forms, on-page SEO, analytics | Most SMEs that need enquiries from their site |
| E-commerce store | 10,000 – 25,000 | 8–16 weeks | Product catalogue, PayNow/Stripe checkout, shipping, inventory | Retail, F&B retail, D2C brands |
| Web app / portal / membership | 20,000 – 50,000 | 3–6+ months | Custom logins, dashboards, database, system integrations | Booking platforms, member portals, internal tools |
Where the money goes
Web design is more than just how a website looks. It’s a combination of strategy, design, development and content working together to create a site that achieves your goals. In a typical S$8,000 SME website, around half the budget is spent on coding. The rest goes into the work that decides whether the site actually converts.
| Phase | Share | Of S$8,000 | What it covers |
|---|---|---|---|
| Strategy and structure | 15% | S$1,200 | Goals, audience, sitemap, what each page must make visitors do |
| Design | 25% | S$2,000 | Layouts for desktop and mobile, brand look, revisions |
| Development | 40% | S$3,200 | Building, forms, integrations, speed, testing on devices |
| Content and SEO | 20% | S$1,600 | Copy, images, page titles, search setup, launch checks |
When a quote is much cheaper, ask which of these phases has been cut. It is usually strategy and content, and those are what turn visitors into enquiries.
Revamp or rebuild?
If you already have a website, a revamp can cost 30–70% less than starting over. Whether you can revamp depends on what is wrong with the current site.
| If your site... | You likely need | Typical cost (s$) |
|---|---|---|
| Looks dated but works and is easy to edit | A refresh: new visuals, same structure | 2,000 – 5,000 |
| Gets visitors but few enquiries | A redesign: new layout and key pages rewritten | 5,000 – 10,000 |
| Is slow, hard to update, or on an old platform | A rebuild with content and SEO migration | 7,000 – 15,000 |
Any revamp of a site that already ranks on Google needs a redirect plan, so existing search traffic follows you to the new pages.
Budget for year one, not just launch
The build price is only part of what you pay in the first year. Running costs (domain, hosting, security, updates and small edits) usually add 10–25% of the build cost each year.
| If your site... | You likely need | Typical cost (s$) | First-year total (S$) |
|---|---|---|---|
| Custom SME site | 8,000 | 1,000 – 2,000 | 9,000 – 10,000 |
| E-commerce store | 15,000 | 2,500 – 4,000 | 17,500 – 19,000 |
Ask every vendor for a first-year total in writing. It is the fairest way to compare quotes.
How to get a quote you can compare
Vague briefs get vague quotes. Prepare these five things and every vendor will price the same project:
- The goal: what visitors should do (call, WhatsApp, book, buy).
- A page list: even a rough one.
- Two or three sites you like, and what you like about them.
- Content status: do you have text and photos, or do you need them written and shot?
- Must-have features: booking, payments, CRM, Chinese version.
Then ask each vendor:
- What is my first-year total, including GST?
- Will I own the domain, hosting account and site files?
- How many revision rounds are included?
- Can I update the site myself after launch?
FAQ
Usually S$2,500 to S$6,000, depending on whether the design is template-based or custom and whether copywriting is included.
S$10,000 to S$25,000 for most SME stores, plus S$2,500 to S$4,000 a year to run.
Three to five weeks for a basic site, six to twelve weeks for a custom SME site. Late content from the client is the most common delay.
Not always. A low-cost site is fine if you only need to look credible online. If the site must generate business, budget for strategy and content, not just a template.
Not always. GST-registered vendors add 9%, so check before comparing.
Ready to build a website that fits your budget?
Contact SBWD today and get expert advice on the right approach for your website.
